TTC and Forum Research

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Certain public facts related to the 66 Baby Point Road story have come to the attention of the Concerned Baby Point Residents group. We would appreciate the thoughts of the community on these facts."

Specifically, the owner of 66 Baby Point Rd (Lorne Bozinoff) is owner of Forum Research, a Toronto market research Company with a long-standing relationship with the TTC, for which Bill Saundercook serves as Commissioner. Some residents are concerned that this relationship was not declared.

The facts:

1. Forum Research has a long standing commercial relationship of at least ten years with the TTC. They conducted targeted research projects in 2001 and 2002. Item: TTC Budget $198,320
www3.ttc.ca/search/results.jsp
Enter "Forum Research" in the search box!

2. Described in 2005 as the Commission’s Marketing and Public Affairs Department’s contractor for Targeted Research Studies.
http://www.ttc.ca/postings/gso-comrpt/documents/report/f2418/_conv.htm
Scroll down to the Market Research Report Section

3. Forum Research continued in 2008 to be associated with the TTC as the Commission’s Marketing and Public Affairs Department’s contractor.
This is confirmed by this blog account posted February 10th, 2008.
http://www.nakedknitgirl.ca/

4. Forum Research continues to be associated with the TTC as indicated in the Forum Research Web site posting April 19, 2010. (Under Public Sector)
http//www.forumresearch.com/experienc.asp
Look under Kudos: "Experience" & scroll down to Public Sector.

5. Councillor William Saundercook has been a TTC Commissioner since 2005, and presently is in the running to be the next Chairman.
http://http://www.thestar.com/news/gta/ttc/article/764353---the-ttc-is-a-real-mess

Summary:

It is a matter of public record that the market research firm "Forum Research" has a decade long relationship with the Toronto Transit Commission acting in their words; "as the Commission’s Marketing and Public Affairs Department’s contractor for Targeted Research Studies.